Or what quote will pull the reader into the story?

Which quote will move your story along?

Here’s an example using a fictional news story with fictional quotes:

"Safety and public works personnel responded quickly thereby eliminating further flood damages. Their quick actions saved millions of dollars in damages," said Mayor John Smith. The mayor was responding to questions from the press during an impromptu meeting outside of city hall Wednesday.

"Sandbags were distributed to area fire stations," he said when describing how further flood damages were alleviated.

"We expect all city services to be available starting Friday," Smith said.

Note: Thanks for noticing and not correcting my wrong "there". I am tired after running all over town today and my fingers typed the wrong word. Thanks for not pointing that boo boo out. LOL!
References :
I’m a retired reporter

Secondly. You are sharing the news. It is not your place to interject opinion. An eye-witness can, however! Do not be too one-sided if it’s a story about a controversial topic. It is not right to be biased…even if it is a bias by omission.

Lastly. Keep in mind, you are a reporter first and a writer second. Don’t make the quoted fit your story. Make your story fit the quotes.

–ADDED–

Very good points below! Thumbs up
References :
Journalism teacher.

So how do you decide? Tips and pointers are appreciated.